Case Study

Built to optimize growth

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CLIENT OBJECTIVE

MDEC launched eRezeki and eUsahawan programmes to help the B40s, nation’s low income earners earn more from digital economy. The objective was to get participations to change lives. 

 

CLIENT SOLUTION

B40s respond best with humour and entertaining content. A comedy web series was produced and ran on YouTube.

A 30-second cut down version ran in over 20 grass root TV channels, to extend awareness to the mass media. Besides spot buys, we partnered with popular program Maharaja Lawak Mega and customized capsules to seed the campaign message. 

 

WHAT DID WE ACHIEVE?

  • #YOUCANDUIT reached 10+million viewers
  • Garnered 52 million online impression
  • Attracted over 600,000 unique visitors to the website
  • More than 100,00 low income Malaysians are now trained
  • Cumulative income of RM59 million 

 

#YOUCANDUIT

Malaysia Digital Economy Corporation | MDEC