Case Study

Built to optimize growth

Featured Image

MDEC-achievements-(1).png

 

CLIENT OBJECTIVE

MDEC’s aim was to create mass communication that change perception targeting 40% of B40s, and convert 300,000 Malaysians to join eUsahawan or eRezeki by December 2017.

 

CLIENT SOLUTION

MDEC created the eRezeki and eUsahawan programmes to help the nation's low income earners, the B40s, earn more from digital economy. Through these programs, participants would be trained, qualified and supported with resources to succeed in their online business ventures.

A straightforward campaign message YouCanDuit was crafted to explain to B40s that the programs were easy for everyone to learn, and they could enable them to increase their income. Insights showed B40s responded best with humor and entertaining content. To address B40s’ worries about the digital economy, MDEC and Astro decided to “distract” them with comedy & entertainment and partnered with the popular program Maharaja Lawak Mega.

 

WHAT DID WE ACHIEVE?

  • #YOUCANDUIT reached 10+million viewers
  • Garnered 52 million online impression
  • Attracted over 600,000 unique visitors to the website
  • More than 100,00 low income Malaysians are now trained
  • Cumulative income of RM59 million 

 

CLICK TO LEARN MORE

 

 

#YOUCANDUIT

Malaysia Digital Economy Corporation | MDEC